Blue Ocean Strategy <p>Blue ocean strategy generally refers to the creation by a company of a new, uncontested market space that makes competitors irrelevant and that creates new consumer value often while decreasing costs. It was introduced by W. Chan Kim and Renée Mauborgne in their best-selling book of the same name.</p> <p>See also: <a href="https://www.blueoceanstrategy.com/">Blue ocean strategy</a></p>