Adobe Analytics Glossary Definition

Adobe Analytics is an Adobe digital analytics product for measuring customer behavior across digital channels. The record preserves lineage context without treating related Adobe products as a simple one-to-one rename.

It preserves the SiteCatalyst and Omniture lineage while supporting analysis of websites, apps, campaigns, segments, attribution, and customer journeys. Former or related names include Omniture SiteCatalyst, Adobe SiteCatalyst.

Related concepts include Adobe Experience Cloud.