Adobe Experience Platform Glossary Definition

Term Adobe Experience Platform
Definition

Adobe Experience Platform is an Adobe customer-experience data platform for profiles, data ingestion, governance, segmentation, and activation.
Context & Usage

Data and marketing teams use it to unify customer data, apply governance, support real-time profiles, and power Adobe experience applications.

Related concepts include Adobe Experience Cloud.
Categories Web, Database, Cloud, and DevOps Technologies, Cybersecurity, Compliance, and Access Management, Enterprise Applications, CRM, and Contact Center Systems, Artificial Intelligence