Adobe Real-Time Customer Data Platform Glossary Definition

Term Adobe Real-Time Customer Data Platform
Definition

Adobe Real-Time Customer Data Platform is an Adobe customer-data platform for real-time profile unification and activation.
Context & Usage

Organizations use it to collect data, unify profiles, segment audiences, enforce governance, and activate customer experiences across destinations. Former or related names include Adobe Real-Time CDP.

Related concepts include Adobe Experience Platform and Data Governance.
Categories Web, Database, Cloud, and DevOps Technologies, Cybersecurity, Compliance, and Access Management, Enterprise Applications, CRM, and Contact Center Systems