Blue Ocean Strategy Glossary Definition

Blue ocean strategy generally refers to the creation by a company of a new, uncontested market space that makes competitors irrelevant and that creates new consumer value often while decreasing costs. It was introduced by W. Chan Kim and Renee Mauborgne in their best-selling book of the same name.

See also: Blue ocean strategy.

In enterprise and customer-service systems, this term helps business and technical teams describe configured processes, transactions, customer interactions, service workflows, or platform behavior. It is relevant when implementing, documenting, supporting, or improving operational systems.