| Definition |
A Business Plan is a document that describes a business's goals, market, products or services, operations, financial assumptions, and path to execution.
Business Plan is a concept used to plan, explain, support, or measure organizational change. In Change Management, it gives practitioners and stakeholders shared language for moving from a current state to a desired future state.
|
| Context & Usage |
Business plans support entrepreneurship, financing, stakeholder communication, and strategic planning.
Additional Resource: SBA business plan guide.
Related concepts include Stakeholder.
Practitioners use this concept to plan communication, sponsorship, readiness, adoption, and reinforcement activities around an organizational change.
Related concepts include Change Management and Stakeholder Engagement.
|