| Definition |
Change Strategy is a planning concept used to understand who is affected by a change and how the change alters work, expectations, systems, or responsibilities. In Change Management, this analysis guides communication, training, sponsorship, and support decisions.
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| Context & Usage |
It is used during planning to understand affected audiences, work impacts, concerns, communication needs, training needs, and adoption risks.
Related concepts include Stakeholder Analysis, Stakeholder Engagement and Change Impact Assessment.
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