| Definition |
Sponsor is a project cost or earned-value concept used to estimate, budget, measure, or forecast project performance. It supports financial control by connecting planned work, completed work, actual spending, and expected completion outcomes.
Sponsor is a leadership role or responsibility that gives a change visible authority, direction, and support. In Change Management, sponsorship helps employees understand why the change matters and whether leaders are committed to making it succeed.
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| Context & Usage |
Project managers, sponsors, and project-controls staff use this concept in budget reviews, performance reporting, forecasting, and variance conversations.
Related concepts include Budget, Cost Baseline, Planned Value, Earned Value, Actual Cost and Cost Variance.
Practitioners use this concept when clarifying sponsor responsibilities, preparing leaders for visible action, and escalating barriers that require authority.
Related concepts include Executive Sponsor and Stakeholder Engagement.
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