| Definition |
Rollinson, R., & Young, E. (2010). Strategy in the 21st Century is a concept used to plan, explain, support, or measure organizational change. In Change Management, it gives practitioners and stakeholders shared language for moving from a current state to a desired future state.
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| Context & Usage |
Practitioners use this concept to plan communication, sponsorship, readiness, adoption, and reinforcement activities around an organizational change.
Related concepts include Change Management and Stakeholder Engagement.
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