Adobe Customer Journey Analytics Glossary Definition

Term Adobe Customer Journey Analytics
Definition

Adobe Customer Journey Analytics is an Adobe analytics product for cross-channel customer-journey analysis.

Context & Usage

Analysts use it to combine online and offline data, examine customer behavior, and evaluate journeys across channels using Experience Platform data.

Related concepts include Adobe Analytics and Adobe Experience Platform.

Categories Web, Database, Cloud, and DevOps Technologies, Enterprise Applications, CRM, and Contact Center Systems