Adobe Audience Manager Glossary Definition

Term Adobe Audience Manager
Definition

Adobe Audience Manager is an Adobe data-management platform for audience segmentation and activation.

Context & Usage

Marketing teams encounter it in legacy and current audience workflows involving segments, traits, destinations, and data-driven activation.

Related concepts include Data Governance.

Categories Web, Database, Cloud, and DevOps Technologies, Cybersecurity, Compliance, and Access Management, Enterprise Applications, CRM, and Contact Center Systems