Adobe Marketo Engage Glossary Definition

Adobe Marketo Engage is an Adobe marketing automation platform acquired through Marketo. It is included because Adobe ownership, acquisition history, or ecosystem integration makes the product professionally relevant.

B2B marketing and sales teams use it for lead management, email programs, nurture campaigns, scoring, segmentation, and revenue-marketing workflows. Former or related names include Marketo.

Related concepts include Customer Relationship Management and Adobe Experience Cloud.