Customer Communications Management (CCM) Glossary Definition

Term Customer Communications Management (CCM)
Definition

Customer communications management is the practice and technology category for creating, personalizing, delivering, and governing customer-facing communications across channels.

Context & Usage

Organizations use CCM for statements, notices, policies, letters, regulated correspondence, and personalized documents that require consistency and auditability.

Additional Resource: Authoritative source.

Related concepts include Document Management.

Categories Technical Writing and Documentation, Knowledge Management and Content Governance, Enterprise Applications, CRM, and Contact Center Systems