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Salesforce
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Salesforce.com Inc. is a global cloud computing company headquartered in San Francisco, California. Though best known for itscustomer relationship management (CRM) product, Salesforce has also expanded into the "social enterprise arena" through acquisitions. It is currently ranked the most innovative company in America by Forbes magazine, as well as number 7 in Fortune magazine's 100 Best Companies to Work For in 2014
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Microsoft Dynamics 365 Customer Engagement
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Microsoft Dynamics 365 Customer Engagement represents Microsoft's Dynamics 365 customer-facing business applications for CRM, sales, service, contact center, customer insights, and engagement workflows.
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Oracle Customer Experience (CX)
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Oracle Customer Experience (CX) is Oracle's suite of customer-experience applications for sales, service, marketing, commerce, and customer data. It supports connected customer interactions across channels and gives organizations tools for managing customer relationships and service workflows. Oracle Customer Experience belongs under CRM & Customer Engagement Platforms because it is a CRM/CX suite for customer-facing business processes. It also fits Enterprise Applications & ERP Systems as a major enterprise front-office platform. Additional Resources:
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SAP Customer Experience
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SAP Customer Experience is SAP's customer-facing CRM and CX portfolio for sales, service, commerce, customer data, and engagement workflows. It represents the current SAP customer-experience direction while preserving the historical value of SAP CRM experience. SAP Customer Experience belongs under CRM & Customer Engagement Platforms because it supports customer relationship management, customer service, commerce, and enterprise customer experience processes. It also remains appropriate under SAP and Enterprise Applications & ERP Systems. Additional Resources:
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HubSpot CRM
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HubSpot CRM is HubSpot's customer relationship management platform for contacts, companies, deals, tasks, sales activity, email tracking, meetings, live chat, and customer-service workflows. It is commonly used to organize customer data and coordinate sales, marketing, and support activity. HubSpot CRM belongs under CRM & Customer Engagement Platforms because it directly supports customer relationship management and customer engagement. It is included as a focused CRM record without creating a separate marketing-automation group. Additional Resources:
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Act
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Act! is a customer relationship management (CRM) software application which is used to keep track of client and prospect details in a single database that can be shared by multiple users. It integrates with Microsoft Word, Excel, Outlook, Google Contacts, Gmail and other popular applications in order to generate and track communications with the contacts maintained in ACT!. It is developed by Swiftpage and has a user base of over 2.8 million registered users
According to 2013 CRM Switch survey, Act! is currently the 5th most popular CRM software application amongst US Businesses, and 4th most popular amongst companies with less than 100 employees. It was also ranked as the 2nd most popular CRM solution in Capterra's 2013 Top CRM Software Infographic.
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Goldmine
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GoldMine is a customer relationship management (CRM) software package, made by FrontRange Solutions. It is a Microsoft Windows program that manages client and prospect contact details as well as interactions with these contacts, such as calls made to and by the contact, emails sent and received and sales forecasts. GoldMine has a user base of more than 1.2 million users and is delivered through a network of hundreds of GoldMine solution partners worldwide.
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Zendesk Support
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Zendesk Support represents Zendesk's customer support ticketing and service-management capability for managing customer requests across email, messaging, phone, social, and other channels. It supports ticket routing, collaboration, automation, service workflows, and support operations.
Zendesk Support belongs under CRM & Customer Engagement Platforms because it is a customer service and support platform. It complements Zendesk Guide, which is retained separately as a customer-facing knowledge and self-service product.
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ServiceNow Customer Service Management
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ServiceNow Customer Service Management is ServiceNow's customer service platform for managing external customer cases, service workflows, omnichannel interactions, knowledge, automation, and operational handoffs across teams. It connects customer service processes with broader enterprise workflows. ServiceNow Customer Service Management belongs under CRM & Customer Engagement Platforms because it supports customer service and customer engagement operations. It also fits Enterprise Applications & ERP Systems because it is an enterprise operational platform distinct from the existing ServiceNow Knowledge record. Additional Resources:
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Freshdesk
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Freshdesk is Freshworks' customer service platform for ticketing, omnichannel support, knowledge bases, automation, agent productivity, and customer-service operations. It helps support teams receive, organize, route, and resolve customer issues across channels. Freshdesk belongs under CRM & Customer Engagement Platforms because it supports customer service, support workflows, and customer engagement operations. Additional Resources:
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Zendesk Guide
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Zendesk Guide is Zendesk's help-center and self-service knowledge product for authoring, organizing, publishing, and maintaining support articles.
It is a useful KM/help-center platform because it turns support knowledge into searchable customer and agent-facing content with permissions, workflows, AI, and ticket-deflection use cases.
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Salesforce Knowledge
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Salesforce Knowledge is Salesforce's knowledge-base capability for creating, categorizing, publishing, and surfacing articles across service, support, and self-service experiences.
It belongs in this master because it connects customer-support knowledge, article governance, analytics, and CRM workflows for agents, customers, and AI-assisted service experiences.
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Genesys Cloud CX
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Genesys Cloud CX is a cloud customer experience and contact-center platform for omnichannel customer engagement, routing, workforce engagement, analytics, and service operations. It supports enterprise contact-center workflows across voice, digital channels, and customer-service teams. Genesys Cloud CX belongs under Enterprise Applications & ERP Systems because it is an enterprise operational platform for customer experience and contact-center operations. It also belongs under CRM & Customer Engagement Platforms because its primary business role is customer interaction management. Additional Resources:
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NICE CXone
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NICE CXone is a cloud contact-center and customer-experience platform for routing, workforce engagement, analytics, digital channels, quality management, and customer-service operations. It supports enterprise contact-center workflows and omnichannel customer engagement. NICE CXone belongs under CRM & Customer Engagement Platforms because it represents customer interaction management and contact-center operations. Additional Resources:
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Five9
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Five9 is a cloud contact-center platform for inbound, outbound, blended, and omnichannel customer interactions. It supports customer-service operations, agent workflows, routing, reporting, workforce engagement, and customer-experience management. Five9 belongs under CRM & Customer Engagement Platforms because it is a customer engagement and contact-center platform. Additional Resources:
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Amazon Connect
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Amazon Connect Customer is AWS's cloud contact-center service for customer communication, agent workflows, intelligent routing, omnichannel engagement, analytics, and customer-service operations. AWS documentation notes that the legacy Amazon Connect contact-center product is now referred to as Amazon Connect Customer while the legacy name is still used interchangeably.
Amazon Connect Customer belongs under CRM & Customer Engagement Platforms because it supports cloud contact-center and customer engagement workflows.
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