SAP Customer Experience is SAP's customer-facing CRM and CX portfolio for sales, service, commerce, customer data, and engagement workflows. It represents the current SAP customer-experience direction while preserving the historical value of SAP CRM experience.
SAP Customer Experience belongs under CRM & Customer Engagement Platforms because it supports customer relationship management, customer service, commerce, and enterprise customer experience processes. It also remains appropriate under SAP and Enterprise Applications & ERP Systems.
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