| Definition |
Prosci ADKAR Model describes how people begin, continue, and sustain use of a new process, behavior, role, or system. In Change Management, adoption is supported through readiness work, training, coaching, reinforcement, and measurement.
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| Context & Usage |
It is used after launch to determine whether people are using the change correctly, consistently, and sustainably.
Related concepts include Benefits Realization.
Prosci-owned Organizational Change Management model focused on individual adoption conditions: Awareness, Desire, Knowledge, Ability, and Reinforcement. Professionals may encounter it in documentation programs, governance reviews, training initiatives, compliance work, standards research, or change efforts depending on the setting. The entry intentionally summarizes the model in original smitchell.org language and does not reproduce proprietary diagrams, instruments, or method text.
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